OVERVIEW
How it all began
On October 7, I initiated volunteer projects to support hundreds of thousands in need — victims, evacuees, reservists, and more.
I shared calls for help across multiple media platforms to recruit volunteers and collect donations for my organizations, Very quickly,
I received an overwhelming number of messages from people eager to help, but unsure how to get involved or contribute effectively.
Photos of me leading and participating in volunteer initiatives after October 7
OVERVIEW
How it all began
October 7. Chaos, fear, and helplessness. I launched volunteer projects to support evacuees, victims, and soldiers - sharing urgent calls across platforms. Within hours, messages poured in. People wanted to help - but didn't know how. That's when it hit me: What if I could turn this wave of goodwill into a real, working system?
Photos of me leading and joining emergency volunteer initiatives after 7/10.
OVERVIEW
How it all began
October 7. Chaos, fear, and helplessness. I launched volunteer projects to support evacuees, victims, and soldiers - sharing urgent calls across platforms. Within hours, messages poured in. People wanted to help - but didn't know how. That's when it hit me: What if I could turn this wave of goodwill into a real, working system?
Photos of me leading and joining emergency volunteer initiatives after 7/10.
BACKGROUND
I was deeply moved by the sheer number of citizens eager to volunteer, yet struggling to find practical ways to help.
I was deeply moved by the sheer number of citizens eager to volunteer, yet struggling to find practical ways to help.
I began personally matching volunteers — based on their skills, interests, and availability — with the many civilian aid centers that sprang up immediately after the attacks. Seeing the powerful impact this had on both volunteers and people in need, I decided to create a social tech solution that would scale and automate what I was doing manually.
My sketchbook documenting the research and planning process
BACKGROUND
From Chaos to Social Tech
Thousands wanted to help — but didn’t know how. So I started matching them manually: by skill, location, and need.
What began as one-on-one coordination quickly became something bigger. I saw the impact — and realized it needed to scale.
That’s when the idea for a social tech solution was born.
My sketchbook documenting the research and planning process.
BACKGROUND
From Chaos to Social Tech
Thousands wanted to help — but didn’t know how. So I started matching them manually: by skill, location, and need.
What began as one-on-one coordination quickly became something bigger. I saw the impact — and realized it needed to scale.
That’s when the idea for a social tech solution was born.
My sketchbook documenting the research and planning process.
THE social tech solution
I began personally matching volunteers — based on their skills, interests, and availability — with the many civilian aid centers that sprang up immediately after the attacks.
Seeing the powerful impact this had on both volunteers and people in need, I decided to create a social tech solution that would scale and automate what I was doing manually.
My sketchbook documenting the research and planning process
UX RESEARCH
From Data to Direction
I started with research. I analyzed volunteering trends after October 7 to understand both the scale of the crisis — and the power of the response. The data was clear: There was a massive will to help — but no system to support it. That insight shaped everything that came next.
Graphs and data visualizations showingvolunteer rates after October 7.
Data analysis
I began by researching and analyzing data on volunteering trends and behaviors in the aftermath of October 7.
At this early stage, I focused on researching and analyzing data to understand the scale of the need and the opportunities for impact.
Graphs and data visualizations showing volunteer rates after October 7
UX RESEARCH
Identifying pain points and needs
I conducted interviews with volunteers, non-volunteers, and volunteer centers, using both open-ended and targeted questions to uncover their pain points and needs, ensuring the solution would be truly user-centered.
Graphs from user interviews, by sections volunteers, non-volunteers, and volunteer centers — showing what they want, feel, and need.
user interviews
Listening First. Always.
I spoke with volunteers, non-volunteers, and coordinators — asking what stops them, what drives them, and what they need. Their answers revealed real pain points — and real opportunities. These insights became the heart of the product.
Observing How Volunteers & Centers Actually Operate
I researched existing volunteer platforms to identify what was missing and where they fell short.
In addition, I observed volunteer centers and volunteers themselves to see firsthand how they currently manage sign-ups, how centers recruit, and how shifts are scheduled. This helped me pinpoint critical gaps and inefficiencies that my solution could address.
A table comparing existing platforms
Competitive Analysis
Seeing What’s Missing
I studied existing volunteer platforms — and watched how things really work on the ground. From chaotic shift scheduling to unclear onboarding, I found key gaps in both tools and workflows. These gaps became opportunities for smarter, user-centered design.
A table comparing existing platforms.
UX STRATEGY
Turning research into a strategy
I began synthesizing all my research findings to build an effective, user-centered solution for the crisis. This included developing end-to-end personas that represented key user segments, ensuring the product would address their real needs, motivations, and frustrations.
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End-to-end personas and research synthesis.
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UX STRATEGY
From Insights to Action
I translated research into strategy — building full personas that captured people’s needs, motivations, and blockers.
These weren’t just user types — they were real stories, shaping real solutions.
End-to-end personas and research synthesis.
Information Architecture & Flow
Designing a Clear Path
I turned insights into structure — building an intuitive user flow and smart information architecture. Every screen, feature, and step was mapped to match user goals. The result?
A journey that feels simple, natural, and purposeful.
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The architecture map and flow diagram.
UX STRATEGY
Turning research into a strategy
I began synthesizing all my research findings to build an effective, user-centered solution for the crisis. This included developing end-to-end personas that represented key user segments, ensuring the product would address their real needs, motivations, and frustrations.
End-to-end personas and research synthesis.
Solution Sketching
I translated all the research and strategy into visual concepts by sketching the solution.
This helped me explore the structure, interactions, and key features before moving to detailed design.
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Low-fidelity wireframes.
Wireframes
Sketching the Solution
Before jumping into pixels, I sketched. It helped me shape structure, flow, and features — turning ideas into tangible, testable screens.
Initial wireframes exploring structure and interaction.
team work
Building for Impact, Together
I gathered a dream team of 10 — product, design, dev, and ops — to turn urgency into action.
We planned, built, and shipped fast — so the solution could reach the people who needed it, when they needed it most.
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Snapshots of team planning sessions
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UI DESIGN
Designed to Feel Familiar
We created a clean, intuitive interface that fits how people already think and act. Blue — the national color — leads the palette, with green, red, and orange guiding attention and emotion. Typography was chosen for clarity, calm, and recognition — even in moments of stress.
The design system
Onboarding
Smart Onboarding with Purpose
The onboarding flow recognizes each user’s motivation and adapts in real time — guiding them to the opportunities that fit them best.
It’s not just registration. It’s connection, from the first screen.
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Personalized onboarding
Onboarding
Smart Onboarding with Purpose
The onboarding flow recognizes each user’s motivation and adapts in real time — guiding them to the opportunities that fit them best.
It’s not just registration. It’s connection, from the first screen.
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Personalized onboarding
App Screens & Prototype
Fast. Familiar. Focused.
The UI feels like a familiar OS — so users know exactly what to do. Every screen flows naturally, collecting the right info at the right time through pop-ups, forms, and prompts. It’s smooth, efficient, and built for action.
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App Screens & Prototype
Fast. Familiar. Focused.
The UI feels like a familiar OS — so users know exactly what to do. Every screen flows naturally, collecting the right info at the right time through pop-ups, forms, and prompts. It’s smooth, efficient, and built for action.
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Admin Dashboard
Built for Centers, Too
I designed the desktop dashboard for volunteer centers — with clear flows, smart pop-ups, and intuitive forms. Each feature encourages repeat use and smooth coordination — so volunteering becomes easier, faster, and scalable.
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Admin Dashboard
Built for Centers, Too
I designed the desktop dashboard for volunteer centers — with clear flows, smart pop-ups, and intuitive forms. Each feature encourages repeat use and smooth coordination — so volunteering becomes easier, faster, and scalable.
Usability Testing
More Than Just Function
Testing revealed something powerful: users didn’t just want efficiency — they wanted energy. They craved visuals, emotion, and the joy of sharing. So I added color, lightness, and moments that felt fun, real, and worth spreading.
Feedback from usability testing thatshaped the final experience.
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BACKGROUND
I was deeply moved by the sheer number of citizens eager to volunteer, yet struggling to find practical ways to help.
I was deeply moved by the sheer number of citizens eager to volunteer, yet struggling to find practical ways to help.
I began personally matching volunteers — based on their skills, interests, and availability — with the many civilian aid centers that sprang up immediately after the attacks. Seeing the powerful impact this had on both volunteers and people in need, I decided to create a social tech solution that would scale and automate what I was doing manually.
My sketchbook documenting the research and planning process
.png)
I was deeply moved by the sheer number of citizens eager to volunteer, yet struggling to find practical ways to help.
I was deeply moved by the sheer number of citizens eager to volunteer, yet struggling to find practical ways to help.
I began personally matching volunteers — based on their skills, interests, and availability — with the many civilian aid centers that sprang up immediately after the attacks. Seeing the powerful impact this had on both volunteers and people in need, I decided to create a social tech solution that would scale and automate what I was doing manually.
My sketchbook documenting the research and planning process
.png)
I was deeply moved by the sheer number of citizens eager to volunteer, yet struggling to find practical ways to help.
I was deeply moved by the sheer number of citizens eager to volunteer, yet struggling to find practical ways to help.
I began personally matching volunteers — based on their skills, interests, and availability — with the many civilian aid centers that sprang up immediately after the attacks. Seeing the powerful impact this had on both volunteers and people in need, I decided to create a social tech solution that would scale and automate what I was doing manually.
My sketchbook documenting the research and planning process
I was deeply moved by the sheer number of citizens eager to volunteer, yet struggling to find practical ways to help.
I was deeply moved by the sheer number of citizens eager to volunteer, yet struggling to find practical ways to help.
I began personally matching volunteers — based on their skills, interests, and availability — with the many civilian aid centers that sprang up immediately after the attacks. Seeing the powerful impact this had on both volunteers and people in need, I decided to create a social tech solution that would scale and automate what I was doing manually.
My sketchbook documenting the research and planning process
I was deeply moved by the sheer number of citizens eager to volunteer, yet struggling to find practical ways to help.
I was deeply moved by the sheer number of citizens eager to volunteer, yet struggling to find practical ways to help.
I began personally matching volunteers — based on their skills, interests, and availability — with the many civilian aid centers that sprang up immediately after the attacks. Seeing the powerful impact this had on both volunteers and people in need, I decided to create a social tech solution that would scale and automate what I was doing manually.
My sketchbook documenting the research and planning process
I was deeply moved by the sheer number of citizens eager to volunteer, yet struggling to find practical ways to help.
I began personally matching volunteers — based on their skills, interests, and availability — with the many civilian aid centers that sprang up immediately after the attacks. Seeing the powerful impact this had on both volunteers and people in need, I decided to create a social tech solution that would scale and automate what I was doing manually.
My sketchbook documenting the research and planning process
I was deeply moved by the sheer number of citizens eager to volunteer, yet struggling to find practical ways to help.
I was deeply moved by the sheer number of citizens eager to volunteer, yet struggling to find practical ways to help.
I began personally matching volunteers — based on their skills, interests, and availability — with the many civilian aid centers that sprang up immediately after the attacks. Seeing the powerful impact this had on both volunteers and people in need, I decided to create a social tech solution that would scale and automate what I was doing manually.
My sketchbook documenting the research and planning process
I began by researching and analyzing data on volunteering trends and behaviors in the aftermath of October 7.
At this early stage, I focused on researching and analyzing data to understand the scale of the need and the opportunities for impact.
Graphs and data visualizations showing volunteer rates after October 7
Identifying pain points and needs
I conducted interviews with volunteers, non-volunteers, and volunteer centers, using both open-ended and targeted questions to uncover their pain points and needs, ensuring the solution would be truly user-centered.
Graphs from user interviews, by sections volunteers, non-volunteers, and volunteer centers — showing what they want, feel, and need.
Identifying pain points and needs
I conducted interviews with volunteers, non-volunteers, and volunteer centers, using both open-ended and targeted questions to uncover their pain points and needs, ensuring the solution would be truly user-centered.
Graphs from user interviews, by sections volunteers, non-volunteers, and volunteer centers — showing what they want, feel, and need.
Identifying pain points and needs
I conducted interviews with volunteers, non-volunteers, and volunteer centers, using both open-ended and targeted questions to uncover their pain points and needs, ensuring the solution would be truly user-centered.
Graphs from user interviews, by sections volunteers, non-volunteers, and volunteer centers — showing what they want, feel, and need.
Identifying pain points and needs
I conducted interviews with volunteers, non-volunteers, and volunteer centers, using both open-ended and targeted questions to uncover their pain points and needs, ensuring the solution would be truly user-centered.
Graphs from user interviews, by sections volunteers, non-volunteers, and volunteer centers — showing what they want, feel, and need.